David
Lim
Senior Advisor, Behavioural Insights Team (BIT), Singapore
Applies behavioural science to public policy and financial services across the Asia-Pacific, with a focus on consumer finance and financial wellbeing.
Keynote: From Financial Inclusion to Financial Wellbeing: How behavioural science can help build more resilient financial lives
David Lim is a Senior Advisor at the Behavioural Insights Team (BIT) in Singapore, where he applies behavioural science to public policy and financial services across the Asia-Pacific region. Over the past five years, he has advised governments, regulators and major financial institutions on applying behavioural science to understand decision-making, change behaviour and address complex organisational and policy challenges.
His work spans consumer finance and financial wellbeing, including savings, insurance and the design and use of financial products and services. He has also led work with financial institutions on organisational culture and behavioural risk, supporting senior leaders in understanding the human factors that shape decisions and outcomes within complex systems. His work combines behavioural science with rigorous qualitative and quantitative research to translate evidence into practical interventions that can be tested and scaled.
Prior to joining BIT, David was a Management Associate at OCBC Bank. He graduated with First Class Honours in Economics from the National University of Singapore (NUS) and is currently pursuing a Master’s in Data Science and Machine Learning at NUS.















